By: Eddy Ballesteros

The Rule of 100... Powered By AI

Hey there! Eddy here. 👋

I'm deep into my second cup of coffee as I write the 7th edition of this newsletter.

So let's get started.

Do you know that feeling of drowning in content creation, endless planning, and scattered outreach?

That's exactly why Alex Hermozi's Rule of 100 framework caught my attention. And when combined with AI?

It's the biggest difference for creators like you.

Imagine being able to:

Create way more content without the burnout
Turn your messy planning into an organized system
Build real connections that actually want to work with you
Finally enjoy the process (instead of feeling like you're always behind)

Today, I'm breaking down exactly how to implement Hermozi's framework with an AI twist.

No theory, just the practical system that's helping creators reclaim their time.

What You'll Learn In 5 Minutes Or Less

The exact AI prompts I use for the Rule of 100
How to create 3x more content in the same time
The engagement system that builds real relationships

Announcement

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From Giovanny:
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Deep Dive

The Rule of 100 Framework (That Actually Works)

Here's the deal: 300 minutes.

That's all you need each day to build a creator-led business.

You can break it down into three 100-minute blocks:

Content Creation (100 min)
Outreach (100 min)
Engagement (100 min)

Most people overcomplicate this.

Here's my simple system, + we will use the hiking niche as an example.

Content Creation (100 min)

First 20 min: Planning

I fire up Claude with this exact prompt:

"Based on [your niche], generate 10 content ideas that:

Solve specific problems
Turn those problems into how to statements
Show quick wins
Can be created in under 60 minutes
Create 2 different title styles (1 SEO-Focused & the other Social-First)"

Next 60 min: Creation

This is where you actually create. No fancy systems, just focused execution:

Option A: Recording Videos

Set up your camera (5 min)
Record your main content (45 min)
Quick review and basic edits (10 min)

Option B: Writing Content

Open your document editor (2 min)
Write without editing (45 min)
Quick polish pass using AI and personal touches (13 min)

Don't overthink this part.

The goal is finished content, not perfection.

I usually knock out:

2-3 short-form videos
OR 1 long-form blog post
OR 1 detailed newsletter
OR 2-3 social threads

Remember: One hour. One type of content. No multitasking.

Final 20 min: Distribution

I use this prompt to turn one piece into many:

Turn [original content] into social first and viral worthy:

1. Thread outline

2. Newsletter section

3. Short-form video script

4. LinkedIn post

Keep the core message but adapt the format for each platform.

Here's what it generated:

The $150 Complete Hiking Setup: Building Your First Kit From Scratch
7 Days Using Only Walmart Hiking Gear: The Honest Review
The Ultimate Guide to Hiking With Bad Knees (From Experience)
I Tracked My Water Intake on 50 Hikes: Here's The Perfect Formula
The Night Hiking Masterclass: Everything You Need to Know
Turning Day Hikes Into Overnight Adventures: Complete Guide
The 4-Season Trail Camera Setup: Capturing Epic Hiking Content Solo
Breaking Down My 10 Most Dangerous Hiking Moments (With Footage)
The Ultimate Guide to Hiking with Dogs: 6 Months of Research
I Cooked 30 Different Meals on Trail: Best Backpacking Food Guide
Hiking Photography: Creating Content Without Stopping Every 5 Minutes
The 15-Minute Post-Hike Recovery System That Saved My Knees
Ultimate Guide to Trail Navigation Without Phone Service
I Tested Every Blister Prevention Method: Here's What Actually Works
The Complete Guide to Finding Free Camping Near Any Trail
Training for Your First Long Trail: 12-Week Program
The Ultimate Trail Food Dehydrating Guide: 6 Months of Testing
How to Plan Multi-Day Hikes: Step-by-Step System
The Complete Guide to Hiking in Rain: Staying Dry and Safe
Building the Perfect Hiking Emergency Kit (That You'll Actually Carry)

Outreach (100 min)

40 min: Finding Your People

X (Twitter):

Use Advanced Search: "hiking recommendations" latest tweets
Search "hiking gear advice" from verified accounts
Follow conversations under REI and outdoor brand tweets

Facebook Groups:

Join "Hiking Enthusiasts" and "Trail Runners Community"
Look for location-specific hiking groups
Search gear discussion threads

LinkedIn:

Connect with outdoor industry professionals
Follow hiking gear companies
Engage with content from trail guides/instructors

YouTube:

Comment on recent hiking videos
Find smaller channels in your niche
Search for gear review collaborations

40 min: Starting Conversations

For X (Twitter):

"Loved your insights about [trail/gear]. Just tested this on [specific trail] yesterday and found something interesting about [specific detail]. Happy to share my findings if you're curious. Creating content about this?"

For Groups:

"I Really appreciate your detailed post about [topic]. Been hiking [trail/area] for [time period] and actually discovered a [unique insight] that might help the group. Mind if I share a quick breakdown?"

For LinkedIn:

Hey [Name], noticed you're also creating hiking content. Your post about [topic] hit home because I just finished documenting [related experience].

For YouTube:

Great video on [topic]! I'm actually testing [related gear/trail] next week. Been following your channel since [video/topic] and love your testing approach.